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Hotel Zazz is the brainchild and passion project of hospitality visionary Dr. Sharmin Dharas, an Albuquerque and Nob Hill native. Her parents owned and operated the property as the University Lodge motel since 1996. This meant many long days and late nights as a child, with just the hallways, rooms, and her imagination as her playground.
Ever since then, her mission was simple: create an unforgettable immersive boutique hotel experience though unique art, a melody of chromatic visuals, and a vibration of sounds that breaks free from the ordinary. With a dream, a lot of elbow grease, and some help from local artists, she turned an old motel into a bold hotel that prides itself in it's sustainability, community, and charitable giving.
“The vibrancy and life of my culture has been at the heart of the Hotel Zazz design. I hope this project will bring a new colorful culture and experience to the already diverse Albuquerque community, in a different way than we’re used to.”
View our brand pillars below, or click here to read all the press buzz!
Hotel Zazz is women-owned and mother-daughter designed!
Hotel Zazz has always been more than a hotel—it’s a kaleidoscope of nostalgia, whimsy, and connection. Now, we’re dreaming even bigger with plans for Hotel Zazz 2.0, and we need your help to make it happen! Join us in building a rooftop bar for golden sunsets, an interactive mid-century modern museum, and eco-friendly upgrades that preserve the charm we all love. Be a part of this quirky wonderland’s next chapter and add your sparkle to the Zazz story. Together, we can take the magic of Zazz to new heights! ✨ Visit our GoFundMe to learn more.
We use fun and quirky aesthetics and immersive experiences that creates a memorable, unique, out-of-the-ordinary feeling, to stimulate, energize and relish all your senses.
We’re committed to charitable activities and business association involvement, and taking care of our ambaZAZZadors and local communities.
We’re paving the way for restorative therapy by providing a visible spectrum of colors that recharge your chakras and balance your energy.
We are here to empower aspiring community members through scholarships for hospitality experience and education.
We are doing our part to keep a low carbon footprint. This includes energy efficient lighting and windows; furniture and art made from upcycled materials; and refurbished construction materials. The end result: a product that looks good and feels good.
A special glimpse into our hotel through the eyes of a child, The Zazzy Adventures of Roozy and Raffie is an immersive and playful children's book. And for all the adults who read it - you may unlock the location of our hidden speakeasy.
BUY The BOOK
